Marketing Your Small Business
The business environment has changed drastically over the last decade especially in terms of marketing. Social media, search engines, and other outlets such as Youtube have made information easier to publish and access. Nearly all companies across the board have integrated these new resources into their marketing strategies. But these resources are even more advantageous for start-ups and small business and really even the marketing playing field. Learn to utilize search engines, social media, and other online outlets to market your brand in a cost effective manner.
Enhance Your Website Searchability
It is important to increase traffic to your website and this is done by boosting the ability to search for your site through search engines. Search engines use complex algorithms to index content online and feed the most relevant information to the searcher. Understanding how this search engines work is a complicated task and basically all search engines keep their algorithms secret in order to keep companies from manipulating their pages solely to increase searchability.
But each website owner/maintainer can increase online traffic through Search Engine Optimization (SEO) strategies and techniques. In fact, many firms have people dedicated to SEO tasks and website development as their daily job but you can do it for your business rather simply with a few basic strategies. Such as,
- • Use short, descriptive titles for content that includes keywords.
- • Use basic HTML tags for sections and subsections, bolded or italicized font, bulleted lists.
- • Use some sort of WordPress site for other optimization features.
- • Share your information through social media outlets.
Quality over Quantity
Another important thing to remember is that online marketing is indeed strategical for your company and you are trying to create a following. This is done best by providing first a great website and content. A better website and content will keep users coming back time and time again while also making it more likely they will share your website with friends, family, and colleagues. There is still something old fashioned about the internet and word of mouth marketing still goes a long way (even if it is done through shares, likes, +1’s, etc.).
The online world is an excellent place to engage consumers, get to know them better, and establish yourself as a real market player. Social media outlets such as Facebook, Twitter, Google+, and Youtube allow businesses to directly engage consumers in real time; answering their questions, getting to know them, and them getting to know you. Social media is a great place to build brand awareness, trust, and loyalty. Keep up on trending topics and place yourself among key market players in these online conversations.
Online marketing is a low-cost option for all start-ups and small businesses. It provides the perfect landscape for small players to compete for market share with big industry players and really levels the marketing playing field. As you master online tools and resources you enhance your ability to build market share through, all while keeping marketing costs down.