Set Yourself Apart by Giving People What They Want: The People Behind the Product
Every week more and more tech start-ups are launching all over the world. Supply chains have become global and businesses are pieced together with customers, partners, suppliers, and manufacturers based all over the planet. This even includes company employees being located all over the globe serving out their functions from separate locations miles and miles away.
Today’s technology allows for business to thrive in such an interesting environment but can also complicate how business is carried out. As probably all of us have experienced, most business is carried out via email, text, etc. without any kind of face-to-face contact.
On top of all of this, it can be costly and difficult to arrange physical meetings, conference calls, or even phone calls. In terms of cutting costs, all these alternatives are much cheaper.
This recent trend has made it even more important for us to find new ways of humanizing ourselves with our contacts, customers, and partners. Attempts are made through blogs, social media, vibrant websites, and some innovative marketing strategies.
In an unprecedented fashion, consumers have so much information at their disposal, making it vital that they get to know us. Easily-accessible information has suddenly put every business on a level playing field, making it harder and harder to gain competitive advantage. That battle can still be won by providing a personal touch to business and expanding beyond online selling and communication only.
We just need get out there. Attend events, trade shows, and other gatherings where your individual consumers, suppliers, partners, and contacts may be. It is time to step out of the office and give them a face to put with a name.
Even as times change people still love one thing more than the product itself: The people behind it.